GROUNDED WORKS

We’re here to make your life easier…

& help your business grow!

We help provide…

So you can…

About Grounded Works
About Grounded Works

Since its inception, Grounded Works has helped Australian businesses access and make sense of their data. With a decade of experience in digital analytics, we've learnt the tools to guide businesses in making data-backed decisions to reach their goals.

Like our name, our approach begins with a solid foundation—planting deep roots within the ground to support a strategy that grows with you. From the ground up, we use a holistic approach, layering data and insights to build a strong, sustainable framework that empowers your business with the tools to thrive.


We specialise in user experience analytics and marketing performance analytics, providing clear, digestible information that ensures businesses receive the clarity they need to make the right call.


At our core, we aim to make analytics accessible, share knowledge, and deliver valuable insights businesses can use to make a genuine difference. You won't find jargon or complex numbers, only grounded, down-to-earth expertise to simplify data.

We're experts in

You’ll get access to...

An account manager providing ongoing support and knowledge sharing

A clear documentation and reports that transform data into expert insights helping you make better decisions and optimise performance.

Subject matter experts who can guide you, troubleshoot and refine your analytics strategy

Wondering what to expect when working with us?
Cheryl Tan

I have worked with the team from Grounded Works on multiple projects involving website GTM, GA4 tracking, data analytics, and more. The team is highly knowledgeable, professional, and thorough in their work. I would highly recommend them to any company with similar needs.

Heath Nicholson

I cannot recommend John and Grounded Works highly enough! We were struggling to get meaningful, actionable data from our website, and John came in and completely transformed our approach. He helped us implement a comprehensive data layer that was tailored specifically to our needs.

Guy Annan

John's approach to our analytics setup across all our brands is nothing short of wizardry. His ability to not only understand our customers but also our data aspirations has enabled us to unfify our reporting across Mona, ensuring that we report on relevant insights, rather than data for data’s sake.

Declan
Velthuizen-Smith

it made me feel confident that I was able to handle my own and confidently hold a conversation/ healthy debate with the agency. Thank-you for being so patient with me and sharing your knowledge, I really am grateful - you have made me a far better marketer. You are a good teacher - you should start selling courses in digital analytics!

Contact Us
img
Contact Us

Ready to get started?

Schedule a call or make an enquiry today!

Grounded Works translates technical analytics into actionable insights, ensuring stakeholders at all levels can make informed decisions.

© 2025 Grounded Works. All rights reserved. Developed By Red Herring Digital