GROUNDED WORKS

Our Analytics Expertise

We provide expert analytic solutions to assist businesses in tracking, managing and optimising their data. From audits to training, we'll set you up with a tailored plan to unlock valuable insights and drive data-backed decisions.

Google-Savvy experts at your service!

Auditing & Health Check

Google Analytics Audit

  • Ensure your Google Analytics is correctly structured and tracking the right data
  • Pinpoint any gaps, inconsistencies, and opportunities for optimisation

Google Tag Manager Audit

  • Review your GTM setup for accuracy, efficiency, and best practices
  • Detect and resolve misconfigured tags, triggers, and variables

Website Health Check

  • Check tracking implementation across your site for precise data collection
  • Spot technical issues that may impact performance or reporting

Digital Analytics

GA4 Setup & Configuration

  • Set up and configure Google Analytics for correct data tracking
  • Customise tracking, conversions, and reporting to suit business goals

Shopify, WordPress Tracking

  • Implement and optimise tracking for Shopify and WordPress websites
  • Provide seamless integration with GA4, Google Tag Manager, and other analytics tools

Tracking Issues and Troubleshooting

  • Identify and correct tracking errors
  • Debug and resolve GTM, GA4, and third-party integration issues

Custom Integrations

  • Develop custom tracking solutions for analytics needs
  • Connect analytics with CRM, marketing platforms, and eCommerce systems

Data Visualisation

Visual Reporting

  • Turn complex data into clear, easy-to-read interactive dashboards
  • Customise reports to highlight key metrics and trends

Data Insights

  • Ensure your Google Analytics is correctly structured and tracking the right data
  • Pinpoint any gaps, inconsistencies, and opportunities for optimisation

Tag Management

GTM Set Up & Configuration

  • Implement and configure Google Tag Manager for streamlined tracking
  • Set up tags, triggers, and variables for accurate data collection

Tag Management & Optimisation

  • Maintain an efficient tag structure to prevent performance issues
  • Optimise tracking for speed, accuracy, and minimal load impact

Custom Tag Solutions

  • Create tailored tagging strategies for business goals
  • Implement advanced tracking for user behaviour, conversions, and other attributes

Reporting

Google Analytics Reports

  • Supply tailored GA4 reports that focus on user behaviour and engagement
  • Understand how visitors interact with your website

Service-based business reports

  • Review lead generation, form submissions, and service inquiries
  • Gain insights into customer interactions and website effectiveness

Campaign Performance Reports

  • Evaluate ad performance, ROI, and engagement
  • Track multi-channel marketing efforts in through one system

eCommerce Reports

  • Track sales, conversions, and customer journeys
  • Analyse cart abandonment, revenue trends, and product performance

Training

Google Tag Manager Training

  • Learn how to review and manage GTM like a pro
  • Gain skills to track system and analyse data

Tag Manager Tutorials

  • Receive guides to help you navigate GTM
  • Learn techniques for efficient tag management

1 on 1 Training

  • Access hands-on training with expert guidance
  • Debug and resolve GTM, GA4, and third-party integration issues

Virtual & Public Training

  • Flexible remote learning to analyse data
  • Learn how to use GTM, GA4 and Looker Studio in Interactive sessions with time for Q&A
Contact Us
img
Contact Us

Ready to transform your data?

Get in touch today.

Contact us

Grounded Works translates technical analytics into actionable insights, ensuring stakeholders at all levels can make informed decisions.

Quick Links

Sectors

Get In Touch

© 2025 Grounded Works. All rights reserved. Developed By Red Herring Digital