Like our name, our approach begins with a solid foundation—planting deep roots within the ground to support a strategy that grows with you. From the ground up, we use a holistic approach, layering data and insights to build a strong, sustainable framework that empowers your business with the tools to thrive.
We specialise in user experience analytics and marketing performance analytics, providing clear, digestible information that ensures businesses receive the clarity they need to make the right call.
At our core, we aim to make analytics accessible, share knowledge, and deliver valuable insights businesses can use to make a genuine difference. You won't find jargon or complex numbers, only grounded, down-to-earth expertise to simplify data.
I have worked with the team from Grounded Works on multiple projects involving website GTM, GA4 tracking, data analytics, and more. The team is highly knowledgeable, professional, and thorough in their work. I would highly recommend them to any company with similar needs.
I cannot recommend John and Grounded Works highly enough! We were struggling to get meaningful, actionable data from our website, and John came in and completely transformed our approach. He helped us implement a comprehensive data layer that was tailored specifically to our needs.
John's approach to our analytics setup across all our brands is nothing short of wizardry. His ability to not only understand our customers but also our data aspirations has enabled us to unfify our reporting across Mona, ensuring that we report on relevant insights, rather than data for data’s sake.
it made me feel confident that I was able to handle my own and confidently hold a conversation/ healthy debate with the agency. Thank-you for being so patient with me and sharing your knowledge, I really am grateful - you have made me a far better marketer. You are a good teacher - you should start selling courses in digital analytics!
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Grounded Works translates technical analytics into actionable insights, ensuring stakeholders at all levels can make informed decisions.
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